MARKET VIEW
Bringing Families…The Best of Both Worlds
This space journey combines two of the strongest film genres globally
Science Fiction
Jules Verne – Classic Adventure
Jules Verne’s visionary adventures continues to pull the crowds.
Journey to the Center of the Earth: $242m box office.
The biggest Jules Verne Facebook page has 675,000 Likes.
To The Moon appeals to entire family in contrast to animation
and comic book hero films.
Family Star Dust
•Adventure is a universal language bridging cultures and countries
•Captures the imagination of both adults and children
•Classic storytelling that inspires, educates and makes dreams come alive
To The Moon is perfectly placed to capture family audiences globally
BOARDING THE AUDIENCE
Adventure
Space Attraction
Our fascination with space never goes out of fashion.
Two of all time top 10 US documentaries are about space.
When I grow up I want to be:
-Boys rank astronaut 2nd
-Girls rank astronaut 7th
Science & History
To The Moon is a nostalgic trip back to the ideas that sparked the 2nd industrial revolution.
The film will raise children's interest in science, history and classical literature.
Science is fun…3 million children and parents visit London Science Museum each year.
To The Moon carries 3 BIG messages:
1) Re-focus from destruction to human progression.
2) Dreams make the impossible possible.
3) The journey itself can be the reward.
Aspirational Entertainment
To The Moon inspires all ages to find the adventure in life.
THE AUDIENCE POTENTIAL
Audience
Primary: families with children between the ages of 5 and 15.
Secondary: fans of “the father of science fiction” Jules Verne’s works.
17 of the Top 100 films at the US box office in 2014 were aimed at the family market
generating $2.2bn box office in the US alone.
Markets
Hollywood studios mainly focus on animated films to capture the lucrative family audience while most live action family films are produced by independent producers.
Previous Jules Verne film adaptations had strong appeal in all major markets.
The recent “Journey” films played strongly in France and family markets such as Italy, Mexico and Spain.
Old IP... New Film Success
Recent films Paddington ($260m box office) and The Muppets ($165m box office) prove how older material
loved by parents can drive massive ticket sales.
Over the last 10 years people have searched for “Jules Verne” twice as often as “The Muppets” except for
the times of the Muppet film releases (Google Trends)
Children's Adventure Book Adaptation
Some of the most successful film franchises in recent years are children’s adventure adaptations.
Int Box Office: $7.7bn
Int Box Office: $1.6bn
Potential to develop “To The Moon” into a 3 part Jules Verne franchise.
Recent Live Action Family Films
Titles below had production budgets of $40m or less
Int Box Office
$93m
Int Box Office
$86m
Int Box Office
$95m
Int Box Office
$101m